{"id":4336,"date":"2014-10-22T08:21:32","date_gmt":"2014-10-22T15:21:32","guid":{"rendered":"http:\/\/www.3media.com\/home\/?page_id=4336"},"modified":"2024-09-04T14:28:38","modified_gmt":"2024-09-04T21:28:38","slug":"case-study-003","status":"publish","type":"page","link":"https:\/\/www.3media.com\/home\/case-study-003\/","title":{"rendered":"Case Study 003"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4336\" class=\"elementor elementor-4336\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5948fd7 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"5948fd7\" data-element_type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-f3e65e9 e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"f3e65e9\" data-element_type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-69ccdb56 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"69ccdb56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<h4><span style=\"color: #99cf16;\">FRIENDS CHRISTIAN<\/span><\/h4><p><span style=\"color: #ffffff;\">The project was to create a graphic brand and messaging environment to propel all aspects of a 35 million dollar fundraising campaign to build a new high school.<\/span><\/p><p><span style=\"color: #ffffff;\">When we were hired, all they had in place was a logo, which would remain intact. The challenge was to build an environment around the logo which would be contemporary and clean, without being spartan or stuffy.<\/span><\/p><p><span style=\"color: #ffffff;\">Additionally, the branded look and the website would be adopted as the High School&#8217;s once they were open for business. Before launching into design, we conceived a hook&#8211;&#8220;plant a seed. reap a harvest&#8221;&#8211;which we would use as a graphic anchor and tag line during the fundraising phase, and then shed the message once fundraising was complete.<\/span><\/p><p><span style=\"color: #ffffff;\">To date, the project has included theme concept, copy writing, website and newsletter creation, donor prospectus, and various banners and printed promotional pieces.<\/span><\/p><p><span style=\"color: #ffffff;\">The look is exactly what they were after, and the project is yielding a robust (8 figure) influx of donated funds.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd1132 e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"3dd1132\" data-element_type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-25ddd6b flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"25ddd6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"400\" height=\"517\" src=\"https:\/\/www.3media.com\/home\/wp-content\/uploads\/2014\/10\/newsletter.png\" class=\"attachment-medium_large size-medium_large wp-image-4341\" alt=\"\" srcset=\"https:\/\/www.3media.com\/home\/wp-content\/uploads\/2014\/10\/newsletter.png 400w, https:\/\/www.3media.com\/home\/wp-content\/uploads\/2014\/10\/newsletter-232x300.png 232w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FRIENDS CHRISTIAN The project was to create a graphic brand and messaging environment to propel all aspects of a 35&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4336","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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