{"id":4941,"date":"2015-02-19T13:11:22","date_gmt":"2015-02-19T21:11:22","guid":{"rendered":"http:\/\/www.3media.com\/home\/creative-development\/"},"modified":"2024-09-04T14:23:23","modified_gmt":"2024-09-04T21:23:23","slug":"integrated-marketing-communications","status":"publish","type":"page","link":"https:\/\/www.3media.com\/home\/integrated-marketing-communications\/","title":{"rendered":"Integrated Marketing Communications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4941\" class=\"elementor elementor-4941\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36f4adfc thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"36f4adfc\" data-element_type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e8598 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"e3e8598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<h4><span style=\"color: #99cf16;\">HOW WE PUT IT ALL TOGETHER IS WHAT SETS US APART<\/span><\/h4><p><span style=\"color: #ffffff;\">Integrated Marketing Communications is a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centered around the customer. We&#8217;ve been perfecting this approach since our inception.<\/span><\/p><h4><span style=\"color: #99cf16;\">Five steps of an Integrated Marketing Communications System:<\/span><\/h4><p><span style=\"color: #99cf16;\">Customer Database: <\/span><span style=\"color: #ffffff;\">This is an essential element that helps us to segment and analyze customer brand attitudes and purchase behavior by group.<\/span><\/p><p><span style=\"color: #99cf16;\">Strategies: <\/span> <span style=\"color: #ffffff;\">Insight from analysis of customer research is used to shape marketing, sales, and communications strategies that often combine multiple media.<\/span><\/p><p><span style=\"color: #99cf16;\">Tactics: <\/span> <span style=\"color: #ffffff;\">Once the basic strategy is determined the appropriate marketing tactics can be specified which will best target the specific markets segments.<\/span><\/p><p><span style=\"color: #99cf16;\">Analyze Results: <\/span> <span style=\"color: #ffffff;\">Customer responses and new information about buying habits are collected and analyzed to determine the effectiveness of the strategy and tactics.<\/span><\/p><p><span style=\"color: #99cf16;\">Learn &amp; Improve: <\/span><span style=\"color: #ffffff;\">Adjust the program based on what we learn from the results.<\/span><\/p><h4><span style=\"color: #99cf16;\">CREATIVE STRATEGY<\/span><\/h4><p><span style=\"color: #ffffff;\">True integrated marketing communications revolves around marketing strategies and creative campaigns that weave together multiple marketing disciplines that are selected and then executed to suit the particular goals of the brand.<\/span><\/p><p><span style=\"color: #ffffff;\">Instead of simply utilizing various media to help tell a brand&#8217;s overall story, integrated marketing communications leverages each communication channel&#8217;s intrinsic strengths to achieve a greater impact together than each channel could achieve individually. It requires the marketer to understand each medium&#8217;s limitation, including the audience&#8217;s ability\/willingness to absorb messaging from that medium. This understanding is integrated into a campaign&#8217;s strategic plan from the very beginning of planning &#8211; so that the brand no longer simply speaks with consistency, but speaks with<\/span> <span style=\"color: #ffffff;\">planned efficacy<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HOW WE PUT IT ALL TOGETHER IS WHAT SETS US APART Integrated Marketing Communications is a strategic marketing process specifically&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4941","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integrated Marketing Communications - 3media<\/title>\n<meta name=\"description\" content=\"Integrated Marketing Communications\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3media.com\/home\/integrated-marketing-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrated Marketing Communications - 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