INSTANT INBOX ATTENTION
If you want precise ROI, opt into Email marketing.
By far, one of the most valuable assets a marketing organization can have is an opt-in email-marketing database. Having such a database creates a Proprietary Marketing Platform that allows companies to bypass traditional media gatekeepers who charge huge advertising and email rental fees for access to targeted groups of consumers and B2B prospects. A robust marketing database is more than just a means to communicate with your target audience – it is a tangible asset that adds real value and equity to a company.
WHERE PEOPLE SEARCH
People start with search engines and directories like Yahoo, Google, Bing, and MSN to find the exact product or service they’re looking for. Whether through paid or natural search, we make sure you’re at the top of the list. We offer:
- Pay-Per-Click Advertising
- Organic Search Engine Optimization
- Listing Site and Directory Submissions
- Analytics Set-up and Maintenance
RENT TO OWN YOUR MARKETING DATABASE
For many clients, the best way to build an opt-in email list is to first rent lists from publishers and other sources. With these rented lists we conduct push email campaigns. As prospects opt-in and agree to receive future emails, they are entered into their proprietary database for future use without a rental charge. We then suppress the names of those our client owns with the rental list to prevent duplication and reduce costs. 3media is highly experienced in email list procurement, testing and analysis.
We help our clients capitalize on the value of their lists by scheduling and deploying high-impact email communication programs that nurture prospects into customers, then into repeat customers and advocates. We produce email newsletters that strengthen customer/prospect relationships.
The success of an email campaign is not only dependent on the message that ends up in the inbox, but it also relies on the conversion power of the click destination or landing page. Consequently our services include the development of landing pages that are optimized for search and maximize the ROI of your email programs.
EMAIL HOSTING, SERVING AND DELIVERABILITY
3media has our own dedicated servers to provide highly secure 24/7 hosting and support. Our serving and production departments enable our clients to send regular bulk email blasts in text, HTML and Rich Media formats. We can take care of list additions; unsubscribe requests and bounces from bad addresses. We also ensure that we are complying with all current CANN Spam regulations and deliverability best practices. Our email content is tested against a wide variety of ISP and corporate spam filters to ensure the highest rates of deliverability possible.
EMAIL ACQUISITION SERVICES
When used in combination with our Lead Generation services, Overdrive’s email services can help you to grow your list into a serious branding and sales channel that lives on for years, turning your advertising expenses into equity building investments.
TRACKING AND REPORTING
We work with a few vendors including our own server based solution to deploy and manage many of our campaigns. This enables tracking solutions that allow us to generate easy-to-read tracking reports that can help test subject lines by measuring how many emails get opened; test offers by measuring what got clicked; and test calls to action and conversions by measuring landing page effectiveness. In addition, our technology can tell us who in your list clicked (and what they clicked on) so that reps can prioritize their call lists by what prospects had a recent online interaction with your company.